Rob Whitfield

Organizational Coaching

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As CEO of Ferrazzi Greenlight, Rob has spent more than 20 years in consulting with the specific intent of helping clients deliver a return on investment from behavior change in the workplace.

A magnetic speaker and storyteller with a self-deprecating sense of humor, Rob is able to connect people to ideas and inspire them to think differently, and critically, hold them accountable to taking action that will lead to new behaviors and results.

Rob’s experience of igniting and driving to sustainable transformation in organizations across the world delivers practical advice that can drive to human behavior change in complex strategic, technology, and process environments, in sectors as diverse as Manufacturing, Entertainment, Telecoms and Media, Retail, Transport, Education, Central and Local Government, Energy, Natural Resources, Gaming, Consulting, and Fashion Clothing.

Rob recently won the ‘2020 Heart Centered Technology’ award, was listed as one of the ‘Top 10 CEOs to watch 2020’ in CEO Magazine, and led Ferrazzi Greenlight to win ‘Best Behavioral Change Boutique Coaching Company 2020’, among other accolades.