C. How will we use the information you and other panelists provide us?
i. Personally Identifiable Information (PII)
We will never use your Personally Identifiable Information to advertise, promote, or market goods or services directly to you without your explicit consent and we do not allow our clients to market directly to you.
We will never sell your Personally Identifiable Information to any third parties.
ii. Non-PII / Aggregated Data
We use the information we collect to create a variety of research insight reports for our clients. We will also release high-level findings on our website, and share these findings with various press and media. At our discretion, we may sell or share this aggregated data with third parties.
In the reports that we create for our clients, we use tools and methods to minimize the possibility of identifying an individual participant's data points in the reports that we create for our clients. This means that data points will not be explicitly labelled as being from a specific participant unless that participant requested that their data be identified as part of their participation in the research.
In all our research, there is the opportunity to provide us with permission to call-out your data within our reports should it be relevant. For further clarification, opting into this call-out option would be giving Maya PBC permission to disclose certain Personally Identifiable Information within the report.
We use de-identified data response data about former panelists for market research purposes (e.g., tracking trends and changing practitioner protocol over a period of years), or to intentionally clutter data sets containing current panelists in order to help protect their identities. For example, we combine the responses we collect from you with the responses of others to produce aggregated reports.
Please remember that storage and communication of personal data may not always be one-hundred percent secure.